Are you making it hard to refer you?

This one is for you Reader. People like you... but could you be making it hard to refer you? This week, I grabbed a zoom coffee with a brilliant consultant. Sharp. Smart. But struggling to get traction. She was exhausted. “I keep getting the wrong leads... and referrals to the wrong people. I’m going in circles here.” It’s frustrating to know you’ve got the skills, but not seeing the traction. Searching for the find the words and coming up blank. As we unpacked her intro, I noticed the...